Number 5 of 6 - In his bid to stay 'Free Ranged' our Turkey comes up with the idea of hosting a 'Turkeython' and decides to sing for his fate. Unfortunately Turkeys don't have thumbs so have difficulties in writing lyrics.
The turkey sketches were made in an effort to increase our YouTube subscribers and he was our central character for our promotional channel growth Christmas campaign.
We wanted to see the effects in terms of watch time by creating longer media durations. The easiest way to achieve this was by creating a mini compilation of two stories and a song. Even doubling the duration of the video we found that we retained an average of 53% watch time from all views.