Google Analytics and Google Search Console are at the heart of our digital analysis.
Google Analytics offers invaluable insights into user behaviour, traffic sources, and engagement patterns on your website. This data helps in understanding what attracts visitors to your site and what keeps them engaged.
Google Search Console, on the other hand, provides a lens into how your site is viewed by search engines, highlighting areas for SEO improvement.
With Google AdWords and AdSense, we tap into the value and popularity of keywords and also power online advertising and revenue generation.
AdWords is a platform for creating targeted ad campaigns on either the Search Network or Display Network that reach new potential customers, while AdSense offers the facility to monetise your website, where the placement of ads on your website makes it a node in the display network.
More info on Google Analytical Tools