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Luke's Blog

Luke Kemp (creative director)

In the time since we started our journey into animation and youtube, we have learned a lot. Posts in this blog will feature, BoodleBobs news, some of the cool things we have found and related things of interest.


on 21 Oct 2019 7:11 PM
  • YouTube
youtube is changing in 2020 - why are they changing

What will happen to kids content creators on YouTube in 2020?


You have landended on Lukes Boodlebobs blog if you have been searchin on What will happen to kids content creators on YouTube in 2020?YouTube is referenced as one of the most used websites by children under the age of 12 by a wide margin. 

On the question of whether YouTube used under normal circumstances is safe for kids 12 years old and younger, the answer is no.  However, YouTube has announced that changes are going to be implemented early in the new year.

This blog post references the following 

 


The video from BBC Trending highlights the fact that cartoons watched on Youtube may not be what they seem.  The shock factor imagery in these types of video's leads to longer view durations, which in turn trigger the algorithm to serve more of the same content.  

Its been a big problem for YouTube and for bonified children's content creators.  With European MEME killer 'Article 13 (now 17') passed and with the FCC ruling. Youtube is changing and it should happen on or around January the 6th 2020
 

WHAT IT MEANS

YOUTUBE will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. Luke

EDIT 12 November 2019  -------

I thought I would add to this blog post, when updating a video on YouTube I noticed a check button

 

cadbury-boodlebob-bedtimestory-sponsorship

 

Is this video made for kids?

Regardless of your location, you're legally required to comply with the Children's Online Privacy Protection Act (COPPA) and/or other laws. You're required to tell us whether your videos are made for kids. What's content made for kids?

Clicking the what's content made for kids link leads to this useful definition article on googles support pages.   The line that states 'including animated characters or cartoon figures' is of specific interest to us.

 

Determining if your content is made for kids

Regardless of your location, we require you to tell us whether or not your videos are made for kids. We are making these changes according to an agreement with  the US Federal Trade Commission (FTC) and to help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Failure to set your content appropriately may result in consequences on YouTube or have legal consequences under COPPA and other laws.

 

We provide some guidance on what is considered  “made for kids” below, but we cannot provide legal advice. If you are unsure whether your videos meet this standard, we suggest you seek legal counsel. 

According to the FTC’s guidance on COPPA, a video is child directed (which we call “made for kids”) if:

When deciding whether or not your channel or video is made for kids, you should consider various factors, including:

How old is a kid? The age of a "kid" in the United States is defined as anyone under the age of 13. However, the age of a kid may be higher in other countries, so consider the factors described above as appropriate given how kid is defined in applicable laws in your country, and consult legal counsel if you have additional questions. 

Note: As a creator, you know your videos and your audience best, and it is your legal responsibility to comply with COPPA and/or other applicable laws and designate your content accurately. If you fail to  categorize your content correctly, there may be consequences on YouTube. Additionally, there may be legal consequences under the Children’s Online Privacy Protection Act (COPPA) or other applicable local laws. 

 

END EDIT  --------

(6th Sep 2019) IMPORTANT UPDATE - YOUTUBE IS CHANGING! 

Following a large settlement with the FTC. In 4 months children's content will be treated completely differently

 

FTC - US FEDERAL TRADE COMMISSION

Google and YouTube Will Pay Record $170 Million for Alleged Violations of Children’s Privacy Law. FTC, New York Attorney General alleges YouTube channels collected kids’ personal information without parental consent.  Read the full statement here

 

YOUTUBE BLOG STATEMENT (Extracts)

Responsibility is our number one priority at YouTube, and nothing is more important than protecting kids and their privacy.

We’ve been significantly investing in the policies, products and practices to help us do this. From its earliest days, YouTube has been a site for people over 13, but with a boom in family content and the rise of shared devices, the likelihood of children watching without supervision has increased.

We’ve been taking a hard look at areas where we can do more to address this, informed by feedback from parents, experts, and regulators, including COPPA concerns raised by the U.S. Federal Trade Commission and the New York Attorney General that we are addressing with a settlement, announced today.

 

NEW DATA PRACTICES FOR CHILDREN’S CONTENT ON YOUTUBE


We are changing how we treat data for children’s content on YouTube. Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user.

This means that we will limit data collection and use on videos made for kids only to what is needed to support the operation of the service.

We will also stop serving personalized ads on this content entirely, and some features will no longer be available on this type of content, like comments and notifications. In order to identify content made for kids, creators will be required to tell us when their content falls in this category, and we’ll also use machine learning to find videos that clearly target young audiences, for example, those that have an emphasis on kids characters, themes, toys, or games.

 

INVESTING IN FAMILY CREATORS

 

We are also going to continue investing in the future of quality kids, family and educational content. We are establishing a $100 million fund, disbursed over three years, dedicated to the creation of thoughtful, original children’s content on YouTube and YouTube Kids globally.

Read the full Youtube blog for more info:

 


 

OUR OPINION

With article 13 (now known as 17) passing in April.   And now settlements with the FTC, YouTube is obviously under the microscope for the wild west of user media that forms a sizable chunk of the platform content.  More countries are lining up to implement similar laws so YouTube is forced to wield the wrecking ball and reinvent itself.     All changes, herald cries of outrage from creators, countless of which will be impacted by this massive policy shift and update. 

In the last couple of year's,  we have seen Peppa Pig Torture Videos,  Fat Spiderman doing things with Princess Elsa and more.  Regulation and accountability are long overdue.    YouTube, as always is the market leader.  All other social platforms will follow suit and implement similar procedures. 

We remain optimistic about the future of the BoodleBobs and for  #OC Creators (Original Content Creators).

 

 

 

 

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