Sacred Geometry: The Symbology Behind Hourglass Logo Design
The collective is a shadowy organisation found in the Hourglass Book, in designing we explored sacred geometry to create a symbol used by this group and for the main Hourglass Book brand logo.
Embodying the book’s themes of totality, nature, femininity, spiritual perspective, and the timeless wisdom of sacred geometry, intertwined with a web of ancient/Celtic symbolism.
The circle is representative of notions of totality, wholeness, original perfection, the self, the infinite, eternity, timelessness, all cyclic movement Heavens and God (‘God is a circle whose centre is everywhere and whose circumference is nowhere’ (Hermes Trismegistus).
The inverted triangle Aristotle established triangles as symbols of the five elements in nature, key aspects of the book. The usual form is of a triangle, circumscribed with various words of power.
The alchemical/magical symbol for water is an inverted triangle, symbolising downward flow. The downward-pointing triangle is also an ancient symbol of femininity, being a representation of female genitalia.
The triangle and circle together trace its roots to several native cultures, with priests and medicine men regarding the circle enclosing the triangle as a means of warding off evil spirits.
Combined this symbol is known as the thaumaturgic triangle. It has been used as a symbol for the Illuminati, Masons, Kabbalah Movement, and some Christian faiths.
The hourglass symbol represents that many problems which worry us every day aren’t that big from the perspective of time. The movement of sand through the hourglass also reminds us that spiritual thoughts/ideas must move into our hearts to change us.
Living a ‘New Thought Life‘ means living in the present moment.
** Sacred geometry is considered an ancient science that explores and explains the energy patterns that create and unify all things and reveals the precise way that the energy of creation organises itself. It is said that every natural pattern of growth or movement comes back to one or more geometric shapes.
Manifested out of ancient folklore, the Hourglass must be turned to keep the balance between Order and Chaos. Should the Turning fail, the Alternate Prophesies decree Chaos would rule.
Hourglass Book One: The Turning - All Truths Lie In Folklore.
In designing this logo for the shadowy organisation called 'The Collective, the we explored sacred geometry to create a symbol used by this group and for the main Hourglass Book brand logo.
Representing the themes of the book these are the elements that make up this logo.
