This is a kerching day for lawyers!
Regardless of your location, YouTube requires you to tell them whether or not your videos are made for kids. But let’s look at the talked about the definition of content made for kids and why there are so grey areas.
According to the FTC’s guidance on COPPA, a video is child-directed (which YouTube define as “made for kids”)
- Children are the primary audience based on the factors described below.
- Children are not the primary audience, but the video is still directed to children based on the factors below
YouTube states, when deciding whether or not your channel or video is made for kids, you should consider various factors, including:
- The subject matter of the video (e.g. educational content for preschoolers).
- Whether children are your intended or actual audience for the video.
- Whether the video includes child actors or models.
- Whether the video includes characters, celebrities, or toys that appeal to children, including animated characters or cartoon figures.
- Whether the language of the video is intended for children to understand.
- Whether the video includes activities that appeal to children, such as play-acting, simple songs or games, or early education.
- Whether the video includes songs, stories, or poems for children.
- Any other information you may have to help determine your video’s audience, like empirical evidence of the video’s audience.